Policy instead of URL params.
Asset Optimizer for Faster Websites
Compress PNG, JPG, WebP, and AVIF. Paste an origin URL — opens Ingest only. You submit there to ingest.
90%
Smaller files
2×
Faster pages
100%
Web based
Capabilities
Everything You Need to Optimize Website Assets
Policy instead of URL params. Explain original vs delivered.
Image Compression
Reduce PNG and JPG file sizes without noticeable quality loss.
WebP & AVIF
Convert to modern image formats for faster loading.
Core Web Vitals
Improve LCP and overall page performance.
Batch Optimization
Process multiple assets with one workflow.
Process
How It Works
Step 1
1. Paste URL
Public image origin.
Step 2
2. Ingest
Submit on the Ingest page.
Step 3
3. Optimize
Queue processes the job.
Step 4
4. Explain
Original vs delivered.
Resources
Latest Resources
WebP vs AVIF
Which format should you choose?
Core Web Vitals Guide
Improve your performance metrics.
Image Optimization Checklist
Best practices for faster websites.
FAQ
Frequently Asked Questions
Does image optimization improve SEO?
Yes. Faster pages can improve user experience and search visibility.
What image formats are supported?
PNG, JPG, WebP, and AVIF.
Is the URL ingested immediately?
No. Landing only opens Ingest with the URL pre-filled.